A Holistic Approach to Marketing
If you’ve been following me for a while, you may have noticed there's been a big shift in my messaging, and that all stems from my latest offers. This is something that I've believed from the very beginning of my business but haven't been able to articulate well (until now):
Most marketing "gurus" only focus on specific tactics that can feel disconnected from your actual business.
Marketing should simply demonstrate what it is that you do.
And the easiest way I know how to explain the work that you do clearly is by creating a framework. But let's make something really clear up front - a framework is not a marketing tactic. A framework is a way to scaffold your client's experience so that they reach their goals with clarity and ease. In fact, I created signature frameworks for all my old math classes. That's how I was able to teach Algebra 2 every year to 100+ students of varying abilities! My frameworks provided them clarity about where we were and where we were heading so that they could take ownership of their own learning. And as coaches, consultants, and therapists, I believe that our job is to provide safe and supportive learning environments that enable our clients to thrive by taking ownership of their work - no different than the work I used to do as a high school teacher. That's why I'm so passionate about helping my own clients build their own frameworks: when you create a transformational environment that empowers your clients to achieve results consistently and with ease, you now have an offer than can scale your impact. And we need more empowering, impactful environments in the world 🤎
If this speaks to you, I'm so excited for you to check out the Build Your Foundational Framework mini-course. And although I’m talking specifically about offers, this course can apply to your marketing, your sales strategy, and even your personal goals! I can't wait for you to dive in and learn the process I teach to all of my clients - they all tell me how effective, light, and fun it is 😊
And I’d love to hear how you apply it to your offers or otherwise! DM me on Instagram or email me after you work through the accompanying workbook. Thanks and enjoy!