Intimidated by pricing?
I know that high-ticket offers can often feel like a mystery. When I first started coaching, I would always wonder - how do people charge $100/hour? Let alone numbers like $500 or $1000. Are they all just fake? Will I have to learn how to turn off my conscience in order to sell at those prices? 😬
If you want a quick response, the answer is no (PHEW!)
And after years of deliberating on the above questions, I’ve crafted a few journaling prompts that can help you find the answers you’re seeking ðŸ’
If you were to charge $xxxx, what would you expect as a client purchasing a package at that amount? Your experience here matters! What have you liked about programs you've purchased? What would YOU do differently? (There's your UVP!!!)
What results can you confidently DELIVER? Confidence in your pricing is simply confidence in your ability to deliver the results you PROMISE in your marketing. This is where beta testing can really come in handy!
If you believed clients were EXCITED to pay you AND to do the work, how would that shift your offer? Don't price from a place of fear. "Well, if I charge that amount, I SHOULD offer Y." Where is that assumption really coming from? Is it true?
I hope you find these helpful as you reflect on your own pricing structure. And if you’re looking for support in creating holistic programs, packages, and pricing structures that align with your mission, vision, and values, I highly encourage you to apply for Scale Your Signature Program. In this 12-week intensive, I teach service-based entrepreneurs how to build and sell a focused signature program that delivers consistent results with ease. If you’re a coach, consultant, or therapist who is ready to ramp up your sales and consistently deliver transformative results through a focused, robust, and growth-oriented signature program, let’s chat!