Episode 57: Shift from scarcity to service in your marketing

Season 2
Written By Nicole Ralston

I get how HEAVY every post feels when you start marketing your business. “Is this post ‘right’? Did I say the right things to make a sale (without being skeezy???)? Is it good enough to go ‘viral’? Does it make me look like a REAL coach????” When you’re posting from a place of scarcity (aka: putting SO much pressure on every post to make a sale or to validate your business), you start to take the focus off of your clients. And besides the fact that focusing on your clients feels better, serving your clients through your content is what ACTUALLY drives sales. In this episode, I outline my 3-step process for shifting out of scarcity and back into service - so you can start calling in ideal clients and start making consistent sales.

Resources from this episode:

Episode 51: A Client-Focused Marketing Strategy for Coaches

Book a sales call: https://calendly.com/nicole-ralston/consultation

Follow me on Instagram: https://www.instagram.com/nicoleralston_/

Email me! I would love to hear your thoughts on the episode :) hello@nicoleralston.com

 
Featured
Hi, I’m Nicole Ralston
Hi, I’m Nicole Ralston

I help creative business owners creatives launch and scale to 6-figures on part-time hours. I’m a busy mom and know how valuable your time is - time with your family and time for yourself. I help my clients find the kind of work-life balance that allows them to lead joyful lives AND run successful, mission-driven businesses. I teach my clients how to save time and increase their income through simple mindset, marketing, and cash flow strategies.

Nicole Ralston
Previous

Episode 58: Branding is a distraction
Next

Episode 56: How scaling actually works