Episode 02: Integrating Social Justice and Entrepreneurship with Manpreet Kaur Kalra
Manpreet Kalra works to integrate social justice and entrepreneurship by helping to build authentic narratives for fair trade businesses. As a digital marketing expert she works with socially responsible businesses on their brand marketing strategy to help them to be more inclusive. In this episode, we discuss her journey to establishing her career in advocacy, and how brands can grow into their ethical responsibilities and use their branding to create positive change.
During this episode, we also discuss:
The danger of using the word “empower” and how it can hinder social equality in business supply chains
How to put yourself out there when you are starting a new business venture on your own
Making sure that your work has purpose and you are staying true to your integrity and heart-centered mission
The difference between how society views other cultures, and the actual reality
The importance of how brands communicate their “impact” to the world
Resources to check out from this episode:
Interested in starting your own business or blog? Check out my Mission Statement Guide to define your purpose and kickstart your project with the right energy!
